Inside the Brand


About SENNAEugenia Weston
The philosophy and driving force behind SENNA Cosmetics is that every woman has a unique beauty imprint and makeup has an almost magical power to enhance, transform and express that beauty.


Created in 1976 by Emmy nominated artist Eugenia Weston, SENNA was the first professional makeup artist line to introduce more natural, wearable colors for ‘everyday’ women. Now SENNA is the favorite of Hollywood film and television makeup pros, beauty editors, A-list celebrities and women of all ages and stages.

SENNA is known for its superb skin perfecting foundations, richly pigmented eye colors, innovative mineral makeup, and the patented Form-A-Brow® stencil kit that launched a whole new beauty category by giving women perfect classic brows in minutes.


The award winning SENNA Cosmetics Studios are the incubator of fashion trend collections and new products that push the envelope in color, texture, anti-aging benefits and remarkable results.


How did the name SENNA come about?
Eugenia Weston, SENNA founder and celebrity makeup artist, has worked in theatre and movie studios and in creating her own makeup line, felt that the real essence of cosmetics is ‘Beauty, Illusion, Transformation’. To represent this theatrical feeling Eugenia chose a harlequin motif and named this makeup muse ‘SENNA’.


Meet Eugenia Weston
SENNA Founder & Creative Director

“Beautiful, wearable makeup has the power to elicit harmony, allure, and excitement. Since the age of 13 I’ve been fascinated with the face because of its balance, beauty, and inherent flaws. I visualize how a woman could look more beautiful and feel more confident. Then I design makeup colors and products to achieve that desirable illusion of perfection.” - Eugenia Weston


Eugenia Weston has been a pioneer in the cosmetics industry for over three decades. Gifted with an incredible eye for facial structure and a remarkable sense of color and design, she began to create her inimitable makeup line concocting natural colors long before ‘natural’ was in vogue.


As an apprentice for Hollywood makeup stalwarts, Eugenia found film work inspiring and enlightening as it fostered an intuitive sense of the way lighting, fashion and makeup intersect and how to design cosmetics with intense pigments and flawless textures that perform exceptionally in demanding conditions.


Her mission of bringing beauty to every woman has led her to regularly donate her time and talents to the American Cancer Society’s ’Look Good, Feel Better’ program.


Notable Achievements

  • Emmy nomination for Bette Midler’s makeup in the TV movie ‘Gypsy’.
  • Makeup designer for haute couture photo sessions with world famous photographers Herb Ritts and Helmut Newton.
  • ‘Best Makeup Services’ Award from Allure Magazine for SENNA Makeup Studios.
  • Created the first ever, patented brow shaping kit with stencils, Form-A-Brow®.